The best AI visibility platforms in 2026, and how to choose

Short answer: An AI visibility platform measures how often AI engines such as ChatGPT, Gemini, Perplexity and Google AI name and recommend your brand when buyers ask questions, tracks it over time, benchmarks your competitors and shows what to fix. The best one for you depends on the engines your buyers use, how many buying questions you need to track, whether you want a clear action plan or raw data, and your budget. The leading options in 2026 include ONEGO, Profound, Peec AI, Otterly.AI, Scrunch, AthenaHQ, Semrush, Ahrefs Brand Radar and Similarweb.

Disclosure: this guide is published by ONEGO, which is one of the platforms listed. We have kept every description factual and based on what each vendor states publicly as of October 2026. Features and prices change often, so check each vendor’s site before you buy.

A year ago, “AI visibility platform” was a niche phrase. Now it is a fast growing software category, and there are dozens of tools that promise to tell you whether AI recommends you. They do not all measure the same thing, and the differences matter. This guide explains what these platforms do, the criteria that separate a useful one from an expensive dashboard, and how the best known options compare.

What is an AI visibility platform?

An AI visibility platform is software that asks AI engines the questions your buyers ask, reads the answers, and records whether your brand is mentioned, where it appears, how it is described and who is named instead. It turns those answers into scores and trends you can track, and the better tools turn them into a list of what to change.

Think of it as the AI search counterpart to an SEO rank tracker. A rank tracker tells you where a page sits in a list of links. An AI visibility platform tells you whether you are part of the answer itself, which is what more buyers now read first. If the concept is new to you, start with our plain guide to what AI visibility is.

Why businesses are adding one now

Businesses are adding AI visibility platforms because buyers now ask AI for recommendations, and nothing in a normal analytics stack shows whether those answers name you. Google Search Console reports clicks and rankings, not whether ChatGPT recommended you to a buyer who never clicked at all.

The scale is real. Google’s AI Overviews reached around 2 billion monthly users in 2025, and ChatGPT passed 700 million weekly users by mid 2025. In Forrester’s 2026 Buyers’ Journey survey, 94 percent of business buyers said they used AI during their most recent purchase. When the shortlist forms inside an AI answer, being missing from it is a revenue problem you cannot see. For the full picture of how to get found, read how to get your business found in AI search.

How to choose an AI visibility platform: the criteria that matter

Choose an AI visibility platform on engine coverage, the quality of the questions it tracks, how it measures, how often it refreshes, and whether it tells you what to do next. A big dashboard is not the goal. A clear, trustworthy read on whether AI recommends you, and a plan to improve it, is.

Engine coverage. Your buyers do not use one engine. Check which engines are included in the plan you would buy, not just the top tier. At a minimum, look for ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews. Some tools charge extra for each additional engine.
Buyer relevant prompts. A platform is only as good as the questions it asks. Look for help building prompts that mirror real buying questions in your category, not vanity terms. Twenty well chosen prompts beat two hundred generic ones.
Mentions and citations. Being named in an answer and being cited as a source are different things. Good tools show both, and show which sources the engines lean on.
A transparent score. Every vendor builds its visibility score differently, so scores are not comparable between tools. Pick one whose score you understand, and judge it on the trend rather than any single number.
Data quality and cadence. AI answers vary between runs, so ask how answers are collected, how often prompts are rerun, and whether you can read the full answer text behind each result.
Competitor benchmarking. Visibility only means something relative to the brands you compete with. Look for a leaderboard of who AI names instead of you, question by question.
Actionability. A score without a next step is a vanity metric. The most useful platforms give you a prioritised list of fixes, not just charts.
Fit for your team. Agencies need multiple brands and client ready reporting. Enterprises may need single sign on and security reviews. Small teams need something simple enough to use every week.

The best AI visibility platforms compared

The table below summarises each platform’s focus as its vendor describes it. We have deliberately left out competitor prices, because published prices change often and vary by plan, engine and prompt volume. Check each vendor directly for current pricing.

AI visibility platforms at a glance (vendor stated, October 2026)

Platform	Best suited to	What stands out	Free option
ONEGO	Businesses and agencies that want one clear score and a plan	ONE Score across five engines, competitor leaderboard, prioritised fix list	Free AI audit, no card
Profound	Enterprise brands with dedicated AI search teams	Enterprise focus, says it captures answers as users see them, AI crawler analytics	Free trial
Peec AI	Marketing teams and SEO agencies	Source and citation analysis, sentiment, competitor comparison	Free trial
Otterly.AI	Smaller teams and agencies on a budget	AI search monitoring plus a GEO audit of your site	Free trial
Scrunch	Enterprise brands and agencies	Persona based monitoring and AI optimised page delivery	Free trial
AthenaHQ	Growth stage and enterprise brands	Monitoring plus an action centre that turns gaps into tasks	Free tier
Semrush AI Visibility Toolkit	Teams already using Semrush for SEO	AI visibility score and prompt research inside an SEO suite	Free checker
Ahrefs Brand Radar	Teams already using Ahrefs	A large prebuilt prompt index, look up any brand	Free checker
Similarweb AI Search Intelligence	Teams that also want AI traffic data	Visibility alongside AI referral traffic insights	Free leaderboard
HubSpot AI Search Grader	A quick one time check	Free snapshot of how AI describes a brand	Free

ONEGO

ONEGO is the platform we build, so weigh this accordingly. It asks ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews the questions your buyers ask, scores whether you show up with the ONE Score out of 100, shows a leaderboard of the competitors named instead of you, and gives you a prioritised fix list. Prompts refresh weekly. You can run a free AI audit and see your score before entering a card, and paid plans start from 79 dollars a month billed yearly. It is built for teams that want a clear answer and a plan rather than a data warehouse. See how it works.

Profound

Profound positions itself as an enterprise answer engine optimisation platform for brands and agencies with dedicated AI search teams. It states that it collects answers from the interfaces people actually use rather than only through APIs, and it offers analytics on how AI crawlers and AI referrals reach your site. Its pricing page lists a free trial and custom enterprise plans.

Peec AI

Peec AI describes itself as AI search analytics for marketing teams and SEO agencies. It reports visibility, position, share of voice and sentiment, with a strong emphasis on the sources and citations engines rely on, and competitor comparison. It offers a free trial.

Otterly.AI

Otterly.AI focuses on accessible AI search monitoring for small and mid sized teams and agencies. Alongside brand mention, sentiment and citation tracking, it offers a GEO audit that checks things like AI crawler access and content on your site. Some engines are paid add ons depending on the plan, so check coverage before buying.

Scrunch

Scrunch targets enterprise brands and agencies. It monitors AI search by persona and topic and promotes what it calls an agent experience approach, which includes serving AI optimised versions of pages to AI crawlers on higher plans. It offers a free trial.

AthenaHQ

AthenaHQ combines monitoring with an action centre that turns visibility gaps into content and outreach tasks, and it uses a credit based model. It promotes a free starting tier for evaluation.

Semrush AI Visibility Toolkit

Semrush offers AI visibility tracking as part of its wider SEO platform, including an AI visibility score, share of voice, sentiment and prompt research, plus a free AI search visibility checker. It suits teams that already run their SEO in Semrush and want AI visibility in the same place.

Ahrefs Brand Radar

Ahrefs Brand Radar is built on a very large index of prebuilt prompts, which lets you look up how any brand appears in AI answers, not only your own, alongside custom prompt tracking. Ahrefs also offers a free AI visibility checker. It suits teams already using Ahrefs.

Similarweb AI Search Intelligence

Similarweb adds AI brand visibility to its digital intelligence suite, with mention, topic, citation and sentiment analysis, alongside data on traffic referred by AI assistants. It also publishes a free public leaderboard of AI visibility by category.

HubSpot AI Search Grader

HubSpot’s AI Search Grader is a free, one time check of how AI models describe a brand, with a score built from factors such as sentiment and share of voice. It is a useful snapshot, but it is not continuous tracking.

Other names you will come across include Writesonic, Rankscale, SE Ranking, Conductor and Brandlight. The same criteria apply to all of them.

Free AI visibility checkers vs full platforms

A free AI visibility checker gives you a snapshot of whether AI recommends you today. A full platform tracks the same buyer questions over time, across every engine, against your competitors. Start with a free check to see where you stand, then move to tracking once you know there is a gap worth closing.

The distinction matters because AI answers fluctuate. One result can be a lucky or unlucky draw, and a single snapshot cannot show whether your work is paying off. Our free AI visibility checker runs a full audit across five engines so you see your ONE Score and gaps before deciding anything, and our comparison of the best free AI visibility checkers covers the free tools from Ahrefs, Semrush, HubSpot and others. For a do it yourself method, read how to track brand mentions in ChatGPT, Gemini and Perplexity.

Which AI visibility platform is right for you?

The right platform depends on who will use it and what they need to do with the answer. Match the tool to the job rather than buying the longest feature list.

Small businesses and lean marketing teams: pick something simple enough to check weekly, with one clear score, a competitor view and a fix list. A tool you actually use beats a powerful one you open once a quarter.
SEO teams inside an existing suite: an add on from the suite you already use, such as Semrush or Ahrefs, keeps AI visibility next to your rankings.
Enterprise brands: look for broad engine coverage, raw data access, security reviews and single sign on, and expect custom pricing.
Agencies: prioritise multiple brands per account, competitor leaderboards and client ready reporting. See our AI visibility tool for agencies checklist.

Questions to ask before you buy

Ask every vendor the same questions, so the answers are comparable.

Which engines are included in the plan I would buy, and which cost extra?
How are answers collected, and how often are my prompts rerun?
Can I see the full answer text behind every result?
How is your visibility score calculated?
Do you separate mentions from citations, and show the sources engines use?
Will it tell me what to fix first, or only report?
How many prompts do I get, and will you help me choose them?
Is there a free audit, trial or tier, and what does it include?

Whichever platform you choose, remember the limits of the category: AI visibility is a leading indicator, not a guarantee of traffic or revenue, and every tool’s numbers are estimates of a moving target. For our full criteria checklist, see best AI visibility tools.

Frequently asked questions

What is the best AI visibility platform?

There is no single best platform for everyone. Pick on engine coverage, buyer relevant prompts, a score you understand, regular refresh, competitor benchmarking and a clear fix list. ONEGO suits teams that want one score across five engines and a plan; enterprise teams often look at Profound or Scrunch; teams inside an SEO suite may prefer the Semrush or Ahrefs add ons.

What does an AI visibility platform do?

It asks AI engines the questions your buyers ask, reads the answers, and records whether your brand is mentioned, where, how it is described and who is named instead. It tracks this over time and, in the better tools, tells you what to fix.

Is there a free AI visibility checker?

Yes. ONEGO offers a free AI audit across five engines with no card needed, and HubSpot, Semrush and Ahrefs each offer free checkers. Free checks are snapshots; ongoing tracking needs a paid plan.

Which AI engines should an AI visibility tool track?

At a minimum ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews, because buyers spread their questions across all of them. Check which engines are included in your plan rather than as paid add ons.

Can I compare visibility scores between different tools?

No. Each vendor builds its score differently, so a 60 in one tool is not a 60 in another. Use one tool consistently and judge the trend and your position against competitors.

How much do AI visibility platforms cost?

Prices range widely, from low cost monitoring plans to custom enterprise contracts, and they change often. ONEGO starts from 79 dollars a month billed yearly, with a free AI audit first. Check other vendors' sites for current pricing.