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AI visibility score

AI visibility score: check yours out of 100

Your AI visibility score shows, in one number, how often and how well ChatGPT, Gemini, Perplexity and Google AI recommend your brand. Check your ONE Score free, and see what sits behind it.

Free, and no card needed to see your score. A 3 day free trial follows only if you choose a plan to keep tracking.

Sample result
61 / 100 ONE Score across 5 engines

What is an AI visibility score?

An AI visibility score is a single number that summarises how often and how prominently AI engines mention and recommend your brand across a set of buyer questions. ONEGO's is the ONE Score, from 0 to 100 across five engines. Every vendor calculates its score differently, so compare your trend and your competitors within one tool, not scores between tools.

What goes into an AI visibility score

The ONE Score blends four things, measured for every prompt on every engine.

Presence

How often AI engines name your brand for the questions your buyers ask.

Position

Where you appear in the answer. The first names carry the most weight.

Sentiment

How favourably you are described. A lukewarm mention counts for less than a strong one.

Engine coverage

How you perform across ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews.

How the ONE Score is measured

What is a good AI visibility score?

The ONE Score runs from 0 to 100. Use these bands as a rough guide, then watch the trend.

67 to 100

Strong

Engines name you often and prominently. Protect it and widen your lead.

34 to 66

Partial

You show up for some questions or engines but not others. Clear gaps to close.

0 to 33

Weak

Engines rarely recommend you. Competitors are likely taking these buyers.

AI answers fluctuate, so any score is an indicative snapshot. See our disclaimer.

How to read your score

The number tells you where you stand. The pattern behind it tells you what to do.

What you seeWhat it usually meansWhat to do
High in one engine, low in anotherEngines draw on different sourcesCheck which sources the weak engine cites, and get mentioned there
Named, but low in the answerCompetitors are described more strongly or more oftenStrengthen your key pages and earn mentions on the sites AI cites
Score moves a little each weekAI answers fluctuate, so small moves are noiseJudge the trend over four weeks or more
Low across every engineEngines cannot find or trust enough about youFix crawler access, state your category clearly, and claim your listings
Good score, wrong factsEngines repeat outdated or inconsistent informationCorrect the facts on your site and listings, then recheck

How to improve your AI visibility score

Work in this order. Each step removes a common reason AI leaves a brand out.

  1. 01

    Find the questions you lose

    Look at the prompts where competitors are named and you are not. Those are your priorities.

  2. 02

    Let AI crawlers in

    If AI search crawlers are blocked by robots.txt or a firewall, engines cannot read your site. Test it with the free AI crawler checker.

  3. 03

    Say plainly what you are

    State your category, who you serve and where in one clear sentence, and keep it identical everywhere you are listed.

  4. 04

    Answer buyers' questions directly

    Lead each page with a short answer under a question heading, then the detail, so engines can quote you.

  5. 05

    Earn mentions where AI looks

    Reviews, directories and comparison articles that engines cite are where a genuine mention matters most.

  6. 06

    Measure again

    Rerun the same prompts weekly and watch whether the score responds to what you changed.

The full guide to getting found in AI search

Three things to know about any AI visibility score

Scores differ between tools

A 60 in one tool is not a 60 in another. Each vendor uses its own engines, prompts and formula.

A score is an estimate

AI answers vary between runs, users and locations, so any score is an indicative snapshot of a moving target.

The breakdown matters most

The prompts you lose and the competitors who win them tell you more than the headline number.

Keep exploring

Free AI visibility checker AI visibility tracker AI visibility platform What is AI visibility? AI crawler checker Glossary: AI visibility score

AI visibility score questions

What is an AI visibility score?
An AI visibility score is a single number that summarises how often and how prominently AI engines such as ChatGPT, Gemini and Perplexity mention and recommend your brand across a set of buyer questions.
What is a good AI visibility score?
On ONEGO's ONE Score, 67 or above is strong, 34 to 66 is partial with clear gaps, and 33 or below means AI engines rarely recommend you. The trend and your position against competitors matter more than any single reading.
How is the ONE Score calculated?
The ONE Score blends how often your brand appears, how prominently and how positively, across five AI engines and the prompts your buyers ask. Frequent, prominent, positive mentions count for more than rare, buried or lukewarm ones.
How do I check my AI visibility score for free?
Run ONEGO's free AI audit. Enter your domain and you see your ONE Score out of 100 across five engines, with no card needed.
Why did my AI visibility score change?
AI engines update often and their answers vary between runs, so small changes are normal. Larger moves usually follow a change in what engines can find about you or a competitor. Tracking the same prompts weekly shows which it is.
Can I compare my score with a competitor's?
Yes, inside one tool. ONEGO's leaderboard ranks you against the competitors AI names for your prompts. Scores from different tools are not comparable, because each is calculated differently.
Is an AI visibility score the same as an SEO score?
No. SEO scores such as domain authority estimate how well a site may rank in search results. An AI visibility score measures whether AI engines actually name your brand in their answers.
How often is my score updated?
On ONEGO's paid plans your prompts are rerun 4 times a month, on a weekly cadence, and your ONE Score updates with each refresh.

More questions? See the full ONEGO FAQ.

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